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How IRUK Top500 retailers are developing their brands across channels, plus the latest InternetRetailing Brand Index launches

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In today’s InternetRetailing newsletter, the focus is on strategies that help retailers to develop their brand across channels.

We report on DFS as it says its clicks and bricks strategy helped it to lift sales in the first half of its financial year, while Stuart McMillan of Schuh points to the importance of a seamless mobile experience in today’s preview of IRX 2018, where he will be speaking.

We report on Marmite’s gold-plated venture into AR, and report more widely on how leading brands are developing their position across Europe in the InternetRetailing Brand Index Report 2018.

This is all important at a time when UK shoppers are casting their nets wider, happy to buy across borders from international retailers, as long as the price is right, according to a study from UPS.

In today’s newsletter we take a look at the future, with guest commenter Geoff Hueter, chief technology officer at Certona, on the future of retail and the part that AI may play.


Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

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