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How online and multichannel are compensating for falling store sales

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Online provided a sweet spot of growth this week for retailers that were seeing sales fall in store. In today’s InternetRetailing newsletter we report on how ecommerce was the power behind a sales recovery at Morrisons while at Next and Sainsbury’s, online sales helped to compensate for falling store sales.

For all these retailers, investment is multichannel strategies that enable shoppers to buy whenever and wherever they want, whether that’s via a mobile phone or in the store, is coming good. In a sense, this is a change in consumer behaviour that’s already happened. The next big change that forward-looking retailers are now planning for looks set to be be the Internet of Things. Forrester warns in a report on this subject that the IoT will redefine the way that brands, and retailers, engage with their customers.

Today’s guest comment comes from Callum Godwin of CMS Payments Intelligence (CMSpi), and considers how ecommerce retailers should respond to recent changes to payment card fees.

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