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How retailers are approaching the Christmas delivery challenge

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In today’s InternetRetailing newsletter we’re looking at the next big challenge for retailers, and their logistics suppliers, in this year’s peak season: ensuring that Christmas deliveries arrive on time. We’re considering how flexible delivery services are this year, and what the effect is likely to be on shoppers prone to leaving their buying to the last minute. This is, of course, important, because when shoppers have a good experience with their Christmas orders, they return another year. When they don’t, they not only shop elsewhere, but they also tell the people they know, whether face to face, or on social media.

Top500 retailers Sports Direct and Mulberry this week outlined their mutichannel strategies as they released half-year figures.

Manfred Abraham of BrandCap considers in a guest analysis piece what this week’s launch of Amazon Go might mean for the future direction of shopping, while today’s guest comment comes from James Critchley of Cloud IQ, who looks at the difference machine learning is making to conversion rate optimisation.

Finally, we have news that the IRUK Top500 Operations & Logistics Performance Dimension Report is now available online.

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