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How retailers are targeting cross-channel growth

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In today’s InternetRetailing newsletter, we’re reporting as unveils new investment that will help it to expand, and as Joules hires as part of its growth strategy.

Both are looking to grow their businesses online, and both are targeting international sales as part of their strategies. But interest in selling overseas goes both ways: figures from Bronto Software today suggest that 80% of UK online shoppers are now willing to look overseas in search of new products – and cheaper prices.

We’ve looked to our IRUK Top500 research to find more suggestions for useful steps that retailers can take as they look to grow their businesses. We think our feature 12 steps to mobile commerce is essential reading at a time when this channel is growing so quickly. We also investigate the opportunities of third-party online advertising in an interview with Henry Eccles of Google.

Today’s guest comment comes from Jens Nielsen, of NetBooster, who has another alternative growth strategy to suggest in his suggestions for interacting with augmented reality game Pokémon Go.

Our webinars

We’ve a number of InternetRetailing webinars coming up. Lisa Templeton of PFS will join us early next month for an expert advice session on SEO. The forward-thinking marketer’s cheat sheet to SEO is at 2pm on September 8. Click here to find out more and to sign up for the free event.

The following week we’re joined by James Lovell, European retail solutions leader at IBM, to hear how leading brands are using technology to develop a relevant and personalised customer experience. Learn how Boots is developing a personalised customer experience in 4 steps with IBM is at 2pm on September 13. Click here to find out more and sign up for the free webinar.

And on September 22, we hear from Luca Benini, SVP, GM EMEA at Olapic, to get the bottom line on user-generated content and images. He’ll be talking through key research findings on this kind of content in the webinar. What makes UGC relevant for retail is at 2pm on September 22. Click here to find out more and to register for the free event.

The final webinar of the month brings analysis of mobile commerce with Maria Prados, VP global retail, global ecommerce at Worldpay. The face of mobile shopping: how do age and gender affect mobile adoption? is at 2pm on September 29. Click here for more information and to register for the free event.

In October we’ll hear from Ingenico’s Julian Wallis, country manager for the UK and Ireland. He’ll be identifying what retailers must do to accelerate their international ecommerce growth – and do so profitably. Monetising your international reach: six key steps to find ecommerce success overseas is at 2pm on October 18. Click here to find out more and to register for the free event.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

InternetRetailing Events

The 11th InternetRetailing Conference and second eDelivery Conference take place this October. Information and tickets are now available for the two events here.

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