Click and collect has been one of the big multichannel stories of 2013. Its gain in popularity arguably started when supermarkets took up the idea, which so effectively brings online customers into the store and gives store customers a reason (guaranteed in-stock) to go online. Last Christmas, Tesco and Sainsbury’s notably saw stellar results from the service. In today’s newsletter there are still more reasons for retailers to boost their click and collect service. Burberry, for example, in its first-half trading update today, cites the importance of click and collect helping to generate the astonishing 17% boost to retail revenues that it reports today. And respected retail analyst Verdict says in its predictions for the final quarter of 2014 that click and collect is expected to help lift online revenues significantly this Christmas. Read the newsletter stories below for more.
In today’s Internet Retailing newsletter we also report on Sainsbury’s as it announces its first dark store, and explore research from Qubit that learns from big data to gain understandings of the customer experience, and unearth some of the behaviours that it says mean 1.06% of customers account for 40% of website revenues. In our final IRC 2013 preview we hear from Tanya Lawler of eBay on no less a subject than the future of retail.
We have two upcoming webinars to let you know about. Internet Retailing webinars are free to attend, and you can find out more by visiting our webinar page.
On October 22 at 11am, Reevoo and Beko are joining forces to share the story of how Beko brought the voice of its customers into its website – and helped boost revenues as a result, while also building a community of satisfied customers. Reevoo and Beko: trying to raise quality perception of your brand?, will feature Peter Simpson, CMO and SVP of alliances at Reevoo and George Mead, brand marketing manager at Beko. Find out more and register here.
And on November 5 at 11am, SLI Systems will investigate how a search-data-centric way of executing online merchandising can make the difference to the user experience that makes websites stand out. Use searchandising to increase ecommerce ROI will feature Ed Hoffman, VP of global sales and business development at SLI Systems. Find out more and register for the free event here.
The 8th Internet Retailing Conference will be held in London tomorrow, when keynote speakers will include Sir Stuart Rose, chairman of Ocado and Dressipi, and Laura Wade-Geary, executive director, multichannel ecommerce, Marks & Spencer. For more details, visit www.internetretailingconference.com. The event is now sold out for the eighth year in a row.
Online and offline combine to lift Burberry first-half sales by 17%
Smartphone owners move from shopping to online buying: study
IRC 2013 PREVIEW Tanya Lawler of eBay looks to the future of retail
Click and collect set to bring online to the fore this Christmas
Getting to know the 1% who generate up to 40% or retail website turnover
Sainsbury’s unveils plans for first dark store