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How sustainable tablewear brand Fable Home is using AI to understand how to grow

Fable Home Tablewear: Using AI for sustainable growth

Fable Home, a premium sustainable consumer tableware brand, is using AI driven data analytics to ‘bring joy to every meal’ through understanding its own performance.

Working with ecommerce data analytics company Conjura, Fable will gain vital information on business risks and opportunities and will unlock a greater understanding of its marketing scalability and customer acquisition costs (CAC) across various channels to ensure that resources are used as effectively as possible.

“The online furniture and homeware market is continuing to rapidly grow and we are committed to using the best-in-class technology to meet our customers’ evolving expectations and to elevate the experience of dining at home,” explains Ian Cruickshank, Head of Financial Planning & Analysis at Fable. “As the complexity of our operation increases, and we look to expand our business beyond North America, Conjura’s unique business insights and approach will enable us to identify our customers’ changing needs and adapt accordingly in order to deliver the same quality experience at scale.”

“Fable’s commitment to responsible design, ethical sourcing and accessible pricing adds an important layer to their analytic needs, and we are thrilled to bring our technology to such a popular brand,” adds Fran Quilty, CEO of Conjura. “A key component of our work with Fable will be to provide them with greater visibility and insights into their current operations across the board on a single cloud-based platform. We will also be identifying areas of opportunity for growth, enabling the company to optimize their approach and ultimately enhance customer experiences.”

Conjura’s data analytics platform will provide Fable with a 360-degree view of their entire business operations. The real-time analysis will combine data from fulfillment, supply chain sources, marketplace transactions and customer metrics to provide actionable insights and recommendations. Conjura seamlessly integrates with all leading e-commerce tools and systems, providing Fable with a scalable and fully integrated data infrastructure for their business.

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