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Hughes launches new website with cross-channel shoppers in mind

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Hughes has launched a new website, designed with crosschannel shoppers in mind.

The specialist electronics retailer, ranked in the Top350 of IRUK Top500 research, says the new website, built on Shopware by CB Squared, makes the customer journey easier for shoppers, whether they visit the site from a mobile device or a desktop, or order online to buy in store. Since the relaunch, mobile revenue has grown fivefold, and the website now supports one-hour click and collect pick-up via real-time connection with 54 shops.

Mark Howes, business development director at integration specialist CB Squared said: “Whether mobile, desktop or in the retail stores themselves, Hughes customers expect brand engagement on every level. With this project, we incorporated the competitive strengths that made Hughes so successful in traditional retail, including exceptional service and detailed product information, into the online shop.”

The new site offers the in-house team the ability to change content when needed, important since Hughes sells more than 6,000 products from more than 60 brands.

“In order to remain competitive in the current retail climate, we realised it’s absolutely vital we have full control over content, including the ability to launch new promotions and landing pages in a matter of hours,” said Robert Hughes, chief executive of Hughes. “Since our former online shop couldn’t keep up with this demand, we decided a relaunch was a necessary next step.”

Simon Cox, ecommerce director at Hughes, said: “Our dedicated team for ecommerce now has complete control when it comes to quickly implementing new content, including landing pages, special offers or individual brand promotions, which was exactly the goal of the relaunch. For example, we were able to change the complete look and feel of the home page 3 times in the first month alone.”

The retailer now says it is looking to adopt the Shopware B2B Suite in order to make the ordering process more efficient for trade customers.

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