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Hypertag looks for brands to trial proximity marketing

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In an effort to grow awareness of proximity marketing – where retailers can use Bluetooth or other mobile technologies to send offers and inducements to consumers when they near their premises or pass by an advertisement – proximity specialist Hypertag is looking for volunteers to run a number of proximity marketing campaigns through 2010 for free.

Hypertag, along with its partners JC Decaux, PSI Advertising and others, has been working on bringing this innovative marketing solution to retailers for the past 18 months. Evaluation stage market trials have now begun with several major brands, including CNN and Burger King, to finely tune the system to meet the needs of brands and agencies.

Hypertag is now looking for more global brands that wish to participate in these trials over the course of 2010. If selected, you will have exclusive access to this new accountable and interactive advertising service, which has already enjoyed proven success in raising sales and footfall. Most importantly, the selected brands will be able to influence future service development to meet their specific needs.

If you are interested in being considered as a trial partner, please contact Jonathan Morgan as soon as possible.

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