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Inaugural InternetRetailing Summit to bring European Top500 retailers together

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Leading European retailers will meet in Berlin this month in the first InternetRetailing Summit.

The event gives Europe’s Top500 retailers the opportunity to spend three days learning, sharing and simply talking to with other leaders in the ecommerce and multichannel industry.

The InternetRetailing Summit, which runs from June 27 to June 29, aims to break new ground for the sharing of knowledge and information between and about European retailers, enabling a new kind of peer-to-peer interaction.

This summit has been introduced in conjunction with InternetRetailing Europe Top500 (IREU 500) – the first Europe-wide retail performance index, which analyses and compares best practice across the trading bloc’s 500 most significant retailers. The senior retailers invited to take part in the summit are drawn exclusively from these businesses, and confirmed participants include representatives of Zalando, Alibaba Group, adidas Group, Tchibo, Topman, Mango,, Mister Spex, BestSecret and Land’s End.

In parallel with the IREU 500, the Summit will operate across six key ‘dimensions’: mobile; strategy and innovation; customer experience; operations and logistics; merchandising; brand and engagement. Delegates will take part in off-the-record discussions, curated by experts and moderated by fellow leaders in the field, where they can pool knowledge and learn from each other.

It’s a format that Sam North, director, InternetRetailing Events, says has fostered remarkably open discussions in dinners where the concept was piloted.

“We were amazed at how candid senior retailers were when we got them all round the dinner table,” said Sam North, director, InternetRetailing Events. “I think they really valued the opportunity to talk frankly about their experiences and found this kind of open, honest and confidential exchange to be of immense mutual benefit. Based on that, we have refined our concept for InternetRetailing Summit and put a series of Open Discussion sessions at its heart.”

As with the dinners, the Summit will be held mainly under the Chatham House Rule to ensure confidentiality, allowing retailers to discuss best practice amongst the very best retailers in Europe.

“For the first time, 200 invited senior managers from the Top 500 European retailers can engage in a dynamic, informative and candid conversation about the future of internet retailcraft,” says North.

“Result? Practicable retail intelligence that can be applied for immediate in-business benefit.”

The InternetRetailing Europe Top500 (IREU 500) will be launched at the new InternetRetailing Summit, which takes place at Andel’s Hotel, Berlin. To find out more visit the InternetRetailing Summit page or contact

This is the first in a series of pieces looking forward to the InternetRetailing Summit. In coming weeks we’ll feature interviews with senior retailers who are leading sessions at the event.

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