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INCENTIVIZE 2024: 5 reasons to join the event in Berlin this spring

Talon.One is gearing up for their biggest event of the year, their inaugural one-day loyalty & promotions summit INCENTIVIZE – and you’re invited! Hosted in Talon.One’s home town of Berlin on April 25th, they are bringing together 250+ of the sharpest thinkers and brand leaders in promotions and loyalty programs to talk about the why behind customer incentives (as well as what’s next). In an industry marked by rapid change, INCENTIVIZE promises to cut through the noise to offer real-life learnings from leading retailers around the world. Below, we’ve gathered 5 of the top reasons why you don’t want to miss out.

The best part? All retailers get free access to the summit by registering before February 29th secure your spot today.

1. Get the strategies and insights to help your business stay ahead

If you’re a retail leader looking to boost your understanding of loyalty and promotions, then INCENTIVIZE is the conference for you.

The goal with the summit is to leave guests feeling inspired and empowered to build incentives that drive revenue growth and improve their brands’ bottom line. The agenda covers everything from personalization to AI, with tracks focused on loyalty program ROI, profitability, building international loyalty programs and more. By attending, you’ll:

  • Get the latest industry best practices: Hear from industry leaders about the technologies and methodologies brands like Adidas and Highsnobiety are leveraging to succeed, and come away with quick wins and long-term strategies you can apply in your own role.
  • Receive hands-on training: In the afternoon, Talon.One is hosting a series of interactive, hands-on workshops designed to equip attendees with new skills and learnings from some of the world’s leading industry experts. Topics covered include how to measure loyalty program ROI and strengthening data capture to improve personalization.
  • Learn from retail & loyalty leaders: The speakers have diverse backgrounds spanning retail, marketing, digital transformation and tech roles – some with over 30 years’ experience in the industry. All will be offering their unique takes on the loyalty and promotions world.

Looking to highlight the value of attending INCENTIVIZE to your manager, or use your education budget to attend? Download the justification letter template to help you make an appeal to your company for budget.

2. Put continuous education into practice
As well as gaining insights that benefit your current role and projects, attending INCENTIVIZE will help you gain new skills and boost your professional development.

You’ll gain insights on:

  • How to build profitable promotions
  • How to calculate loyalty program ROI
  • How to comply with the EU Price Indication Directive, and avoid hefty fines in line with the GDPR
  • How to strengthen data capture to improve personalization strategies
  • How to build loyal customers across markets through regional preferences and cultural nuances

Looking for more ways to boost your professional development? In the days running up to INCENTIVIZE,  Talon.One is hosting a two-day certified loyalty training course, covering the latest loyalty trends such as emotional connection, experiential design, gamification, and loyalty technology.

Loyalty Programs: The Complete Masterclass™ is Europe’s leading loyalty education course, and is designed for anyone operating in the loyalty industry or marketing professionals looking to deepen their understanding of loyalty programs as a core marketing discipline. Delivered by Philip Shelper, CEO of Loyalty & Reward Co and Tom Peace, MD of The Loyalty People, see below for a sneak peek of the learnings across 8 core modules. To register, head to the Loyalty Masterclass registration page.  

3. Network with peers
INCENTIVIZE is set to be a meeting ground for Europe’s biggest retail brands, with attendees registered from the likes of Adidas, Delivery Hero, Thalia Bücher, On, Selfridges, Zalando, C&A,  Rapha and more. With plenty of time to mingle in between sessions, you’ll be able to network with peers, discover new ideas, and get inspired.

4. Hear from an amazing roster of sponsoring partners
An incredible line-up of partners is sponsoring INCENTIVIZE, including Braze, Apply Digital and Absolutelabs. They’ll be onstage with customers sharing success stories and industry insights, and will also be hosting breakout sessions to answer your questions one-on-one. Don’t miss the chance to connect with some of the industry’s best-regarded software leaders and consultants!

5. Explore one of Europe’s most exciting cities
If you needed one more reason to attend INCENTIVIZE, it’s the opportunity to explore one of Europe’s most unique cities. The summit will be hosted in Talon.One’s hometown of Berlin, Germany – and spring is one of the best times to visit the German capital. After a long, cold winter, Berlin bursts into life with blooming parks, outdoor cafes and beer gardens spilling onto sidewalks, and a whole schedule of cultural happenings.

As for the conference venue, we’re taking over Festsaal Kreuzberg, one of Berlin’s most iconic music venues on the banks of the river Spree. Centrally located in Berlin’s Kreuzberg district, the venue is easily accessible by Uber or public transport.

Tickets to INCENTIVIZE are free for retailers until February 29th, before prices increase to 500 euros. Secure your spot today!

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