International ecommerce is becoming harder to navigate with tariffs, changing trade policies and fragile supply chains. Retailers are still looking overseas for growth however.
Based on a March 2025 survey of 1,000 retail leaders across the US, Europe, the UK and Asia-Pacific, this report explores how businesses are approaching cross border expansion and where they see the biggest opportunities.
Despite ongoing uncertainty, 72% of retailers are confident they can grow international sales over the next 12 months.
Why you should download the report:
- Identify high growth regions: Map out your expansion plans with insights on where global retailers see the strongest opportunities
- Navigate tariff and customs barriers: Understand how trade policy shifts are affecting key retail sectors, especially fashion, electricals and homewares, where over half of businesses have faced tariff-related challenges
- Evaluate sales channel strategies: Benchmark your platform strategy against global competitors.
- Optimise international logistics and returns: Learn how leaders are managing shipping costs and customs delays, which represent the top barriers to expansion. Discover how brands are streamlining returns, including the rise of “returnless returns”.
- Prepare for tech trends: Gain foresight into the next five years of retail innovation, including faster delivery expectations, new payment methods, AI-powered customer service and marketing automation and social live selling.
- Balance sustainability with commercial costs: Align carbon-reduction targets with operational budgets.
