Leading fashion designer Marine Serre has launched its Spring-Summer 2022 collection not only in the real world, but also as a 3D, augmented reality collection to allow customers to connect with the pieces remotely.
Marine Serre’s Fichu pour Fichu collection sources daily life materials to create regenerated pieces, such as household linen tablecloth featuring Dutch embroidery techniques originally from the 70s onwards; linen tea towels, terry torchons – alias kitchen towels – and pop-corn pleated fabric amongst others.
To allow the House’s community to appreciate the pieces in detail, Marine Serre reached out to Cappasity, the company providing solutions for creating immersive shopping experiences. Cappasity helps brands create 3D/AR content to blur the line between online and offline shopping.
With the Cappasity platform, Marine Serre digitised some designs from the new collection into an interactive 3D View format and embedded them into the brand’s website. Now Marine Serre’s online customers can examine the pieces as they would in brick-and-mortar stores: rotate them, zoom in, explore them from different angles.
“Cappasity’s mission is to become the standard for creating immersive content for online projects and in particular for the fashion industry. We have developed the first scalable solution that allows brands to 3D digitize items quickly and efficiently. We’re extremely pleased to work with Marine Serre, a house that equally prioritizes values and aesthetics,” comments Kosta Popov, Cappasity CEO.
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