Conducted by British market researchers Verdict Consulting for hybris GmbH, a new e-retailer survey has become available in German in October 2009. Interested readers can order it from internet agency Kernpunkt GmbH
free of charge.
The gist: Online-shopping has become an established activity. The buyers appreciate the broad product portfolio, individual services and attractive price-performance ratios. In order to offer their customer additional value, e-retailers have to offer their goods in different channels. Customers demand a good and stable infrastructure, personalized offerings, and the integration of different channels in order to experience a satisfactory online shopping visit.