Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Industry

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Over 45s and the regions set to drive growth in online sales

Linked InTwitterFacebookeCard
Two-thirds of British consumers (65%) say they will increase their online shopping over the next twelve months, Logan Tod has found, and it's going to be older people and those from outside London that most increase their spending. According to the researchers:
  • Those in the 45 and over age bracket are mainly responsible for driving this growth (65% of those questioned in this age bracket said they will increase spend by at least 10%).

  • Shoppers outside London are also purchasing more online, with the south west region alone planning to spend 20% more (when compared to the results from last year’s Index).

  • The factors most likely to affect consumer behaviour in the year ahead are: Low cost delivery (71%); increased money saving offers (67%); and improved description of goods and services (53%).


"89% of those consumers we questioned felt that online service is getting better — this shows that the work being done to improve the customer experience is being noticed, and is one of the reasons why the public continue to vote with their money", says Matthew Tod, chief executive at Logan Tod.

"With more and more people becoming accustomed to shopping online, it is no longer good enough to simply let the strength of your products drive your sales and traffic; you need to consider whether you are delivering a great experience for visitors to your site, or risk losing them to rivals," he added.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter