Asos has struck a joint venture with US multichannel retailer Nordstrom as it looks to expand Topshop and related brands across North America.
The pureplay fashion retailer bought Topshop, Topman, Miss Selfridge and HIIT out of administration in February, following the failure of Arcadia Group. Since then they have been online-only brands.
Now it is working with Nordstrom to grow the brands in North America – online and in-store. Nordstrom trades online and through more than 350 shops, and first sold the Topshop brand in the US in 2012. Asos will be Nordstrom’s first retail partner, with an edit of Asos brands going on sale on the Nordstrom website and in a number of its stores. It will also launch Asos click and collect services so that US shopper can collect their online orders in-store at every branch of Nordstrom.
Asos chief executive Nick Beighton says: “With its long-established connection to Topshop, extensive US consumer insight and unparalleled reach right across North America, Nordstrom is the right partner to help Asos accelerate the growth of our Topshop and Asos brands in this key market.
"Asos is all about giving customers the confidence to be who they want to be. Partnering with Nordstrom will support our US strategy, allowing us to offer that to even more 20-somethings in North America. We’re excited about the opportunities ahead, collaborating to deliver the best product through engaging, friction-free multi-touch experiences and we can’t wait to see our Asos edit in Nordstrom stores.”
Pete Nordstrom, president and chief brand officer at Nordstrom, says: “We could not have found a better partner in Asos, the world leader in fashion for the 20-something customer. We’re excited about offering the Asos brands to our customers and we know we can help further amplify the recognition of the already popular Topshop and Topman brands. We are thrilled to have the opportunity to work with Asos to reimagine the wholesale/retail partnership and are excited about our potential as we expand our product offering to a broader audience and deliver on our commitment to helping our customers feel good and look their best.”