River Island now delivers its clothing as far afield as Australia and New Zealand. The fashion retailer today announced it had introduced international shipping options to its website with immediate effect.
Ben Lewis, chief executive of River Island, said: “The launch of international shipping is a huge step forward for the River Island brand. We are confident this step will increase our brand awareness in new markets worldwide and in turn support the current international store network by offering our customers the additional opportunity to shop at River Island online 24-hours a day.”
The digital move into international markets follows River Island’s strategy to boost its high street presence overseas in the last two years. It now has stores in Russia, Poland and the Benelux countries and will be opening six more in Russia and Poland by the end of this year.
More than 100 countries, including Australasia, Central and South America, Europe, Asia in the Middle East are now served. The retailer charges £3.95 for four-day delivery to the UK and Ireland. That rises to £6 for Western European deliveries, £8 for Eastern Europe and rises to £10 for delivery beyond that.
Products available for online ordering include River Island’s full womenswear, menswear and children’s collections, footwear and accessories, all designed in-house. That includes the newly relaunched Chelsea Girl range as well as Limited Edition products that are only available online.