ao link
Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > International

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

THG completes Dermstore acquisition – taking it further into the US market and strengthening its beauty business

Linked InTwitterFacebookeCard
Image: Shutterstock
Image: Shutterstock
Sharelines

THG completes Dermstore acquisition – taking it further into the US market and strengthening its beauty business

The Hut Group (THG) today said it had completed its $350m (£256.3m) cash acquisition of leading US skincare brand Dermstore. The step is part of its strategy to become the digital partner of choice for the beauty industry as it moves from offline to online.

 

The strategy includes expanding lookfantastic.com to be a global online leader in selling brands from across the beauty industry, and to develop THG’s own beauty brands, which now include Mio Skincare, Ameliorate and Christophe Robin. It also plans to help beauty brands both sell directly to their own consumers, using THG technology, and to help them adapt as marketing spend shifts from offline to online through its glossybox.com sample subscription business. Last year, THG Ingenuity started operating ecommerce sales for beauty brands from Burts Bees to Elemis. THG also has a long pipeline of innovations under development. In the beauty sector, for example, it has filed a patent for its own foundation finder technology, which promises to enable customers to colour match at home using THG’s own colour card, machine learning and computer vision technology. Such innovations, it says, will be increasingly important for brands looking to win beauty shoppers’ attention.

 

The acquisition of Dermastore, says THG, fits with its beauty strategy while also giving the group access to new US customers. Today THG executive chairman and chief executive Matthew Moulding says the completion of the Dermstore transaction means that a fifth of group sales are now in the US.

 

Moulding says: "We are delighted to welcome the Dermstore.com team to THG and accelerate our ambition to be the global digital partner of choice across the beauty industry.

 

"THG’s acquisition of the US number one pureplay online prestige skincare business means over 20% of the group’s sales are now within the US, presenting an exciting opportunity to further scale the wider group in a key global market.”

 

Dermstore, founded in 1999, was established to give online shoppers access to professional-level skincare in the US. THG bought the retailer from the US-based Target Group.

 

Linked InTwitterFacebookeCard

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter