Conversion rate optimisation has always been high on the agenda for the ecommerce team within a retail business but increasingly successful retailers are embracing the same strategies and concepts across their business rather than simply online, according to a new report from Internet Retailing.
The Conversion Rate Optimisation report is a 36 page supplement that is based on in-depth interviews with CRO specialists and ecommerce directors of more than 20 retail businesses ranging in size from the likes of NotOnTheHighStreet.com to New Look. Examining the role of CRO in all these businesses the report not only looks at what is happening now but also at where retailers are heading with CRO, and the challenges they face implementing it.
Supported by partners including PRWD, Klarna and iAdvize the report looks at best practise in the area of CRO with in-depth case studies on 14 of the retailers interviewed to examine exactly what they are doing to steal a lead on their competitors.
And, most importantly, the report looks at CRO and its implications businesswide – from its impact on strategy and innovation to mobile and cross channel – using additional analysis and thinking from Internet Retailing’s Top 500 research to further examine CRO in retailers’ businesses today.
CRO is something that can’t be ignored. Implemented and embraced fully – with engagement not only from the top but throughout the business – can drive incredible results and ROI as the analysis in the report demonstrates. Read more by downloading the Conversion Rate Optimisation report from Internet Retailing now.