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iPhone app aims to make managing cash online easier

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Ukash, which lets you turn cash into digital online credit, has launched its first iPhone app to offer consumers the chance to load, send and spend cash online as the popularity and functionality of m-commerce continues to grow.

The Ukash iPhone app, which is free to download and can be accessed through iTunes, provides another platform for consumers to store manage their Ukash vouchers on the move. Users can also use their current location to find the nearest store selling Ukash. Apps for other devices are also in development and will be launched later in 2011.

David Hunter, the recently appointed Chief Executive Officer of Ukash, explained, “It’s our overall vision to become world leader’s in electronic cash payment transactions, and developing innovative technology is central to achieving this. We are confident that consumers will find the Ukash iPhone app a convenient option for getting cash online.”

Huge growth in the smartphones market and advances in the wider e-commerce market make iPhone apps and other consumer-facing tools a more important component of payments companies’ sales and marketing strategies, and as a leader in this market Ukash’s multi-platform offering services consumers in more than 50 countries globally.

Ukash empowers people worldwide to use cash electronically, irrespective of status, device or boundary, and is available at 420,000 retail locations.

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