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Irish footwear maker drives online growth and international expansion with payments revamp

Dubarry: expanding the reach of the Galway Boot

Performance footwear brand, Dubarry of Ireland – maker of the iconic Galway Boot – is looking to support rapidly increasing online sales and drive international expansion through consolidation of its payments infrastructure.

Founded in 1937, Dubarry has evolved greatly over 80 years. Its partnership with Adyen is yet another marker of change for the Galway brand as it looked to smooth out operational complexities and expand its international reach.

With international expansion being central to its goal, Dubarry consolidated its global online payment infrastructure to Adyen’s single platform. Integrating Adyen acquiring has improved Dubarry’s authorisation rates by up to 15%, and its shoppers can now enjoy a seamless and localised checkout experience.

“Before Adyen, we were working with four different providers, which was both costly and convoluted. One of the key things we wanted to achieve was to standardise from one market to the next. Adyen allowed us to do that effortlessly through unified reporting for our accounts team and a single integration for the tech teams,” explain Marc O’Donnell, Head of eCommerce at Dubarry.

He adds: “Local payment methods are so important, especially where the brand is not as well known. They help to build trust and remove a potential barrier to purchase. And with Adyen, it’s been so easy. All the payment methods we have wanted have been available to us without having to integrate each one separately.”

“The global acceleration of ecommerce adoption in the last 18 months has been a significant challenge to many businesses. Together with Dubarry, we have helped evolve its online operations and extended its reach across borders,” says Colin Neil, Managing Director of Adyen UK.

Neil adds: “The team at Dubarry understands the importance of global partners that can help them simplify their operations, while providing a unified view of their business around the world. We’re delighted to help them achieve this.”

As the partnership develops, Adyen will be working with Dubarry to combine its online and in-store payments into one system. “We want to make the customer experience better by having a consolidated view of everything in one place. And I don’t see any reason why we’d need to look past Adyen for this,” says O’Donnell.  

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