Best-practice approaches to online merchandising from retailers as diverse as Disney Store, Watch Shop, Currys, Amazon and Shop Direct are analysed in the 2016 IRUK Top500 Merchandising report, published this week.
The report features an in-depth look at how these leading retailers, who all stood out in the InternetRetailing research, approach the task of setting out their store in a digital context.
It features an interview with Sam Perkins and Jonathan Wall of Shop Direct, about how the group brings the data to bear in fashioning the customer experience on Very.co.uk and Littlewoods.com.
Editor-in-chief Ian Jindal said: “Successful merchandising is all about the art and science of selling from a distance. The art is present in the way that merchandisers use expertise and experience to show products to their best advantage, developing and fostering the brand in ways calculated to delight shoppers. The science is now starting to come to the fore in a world of digital merchandising, in which shoppers’ behaviour can be measured and understood more exactly.”
In the report InternetRetailing senior researcher Martin Shaw explains how he and his team approached the task of assessing best-practice among the UK’s leading ecommerce and multichannel retailers. The report also features the Top50 and Top100 lists of leading retailers in this dimension.
The report also rounds up 12 best-practice examples of merchandising from leading UK retailers, as well as those working in related and innovative fields.
This report is one of six dimension reports that flow from InternetRetailing’s IRUK Top500 research each year. Each analyses research through one of six performance dimensions: they also include the customer, operations and logistics, brand engagement, mobile and cross-channel and strategy and innovation.
To view the IRUK Merchandising report, click here.
To find out more about InternetRetailing Top500 research, which includes analysis of both UK and European retailing, click here.
