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How Jack & Jones keeps customers informed

Men’s denims specialist Jack & Jones was founded more than 30 years ago and now boasts being one of the largest menswear brands in Europe, with close to 1,000 shops around the continent.

The brand was founded in 1990 and today has become the largest brand in the family-owned Bestseller Group, based in Denmark, where it sits alongside Vero Moda, Only and Name It.

Shoppers can subscribe to the Jack & Jones newsletter on the website’s home page, earning a 10% discount on their first order by doing so.

From the landing page, shoppers can also select the language and market from which they would like to see the site and see payment options that include PayPal, Google Pay, Klarna and standard credit cards.

They can scan a QR code to download the Jack & Jones’ iOS app and click through to four social media sites – Facebook, Instagram, YouTube and Pinterest.

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The brand has 2.3 million followers on Facebook, for content including style advice and new product information. Its range is easily searchable through nine filters, including size and colour, then ordered by price or level of discount.

Once customers find an item they would like to buy, they can log in save it to a wishlist or keep it in their basket. Recommendations of similar products are offered, as are items that “others also bought”.

Shoppers can localise the Jack & Jones website to 18 European markets and choose the most relevant language option, with English an option in all markets.

From its Danish home market, standard Jack & Jones three to four day delivery is free on orders over DKK 399 (€53.53). Below that, standard delivery is DKK 39 (€5.23).Delivery is via PostNord, which offers climate compensated delivery and works with the Danish Nature Fund to restore former wetlands.

Online orders can be picked up from a store or thirdparty collection point at a cost of DKK 29 (€3.89), or for free when shoppers spend at least DKK 399.

Shoppers have 100 days to return items using pre-paid labels, via courier. Returns cost DKK 19.95 (€2.68) and are deducted from the refund.

Items can be returned through the post or, where relevant, via the third-party collection point it was picked up from.

Sustainability information includes a link to the Bestseller website, which outlines the group’s policies in areas such as circular design and having a climate-positive impact.

The group posts regular updates on its sustainability progress in areas such as supply chain and material choices.

This company profile originally appeared in the 2023 RetailX Europe Brand Index, which is available to view in full here.

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