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JD Sports launches live video commerce service in UK

JD Sports: live video hits the spot

Sports and fashion retailer JD Sports has launched a live video commerce service in the UK with mobile video commerce platform OOOOO.

Since launching in July, JD’s live shows have demonstrated appeal to OOOOO customers. OOOOO and JD have agreed to extend the partnership across other JD verticals in their group including footwear, outdoor and fashion. Continued success in the partnership paves the way to expand to other markets in which JD does business, throughout Europe and North America.

Interactive, video commerce continues to explode as a mega-trend in China, estimated to reach $305bn this year according to Forbes. OOOOO are focused on delivering a technology platform and app to enable brands, retailers, and entrepreneurs to embrace the live stream economy. Having launched in November 2020, the OOOOO platform has seen over +300,000 installs to date and successfully onboarded leading brands across fashion, sport, beauty, and wellness. 

Sam Jones, Co-Founder and CEO of OOOOO says of the partnership: “We are thrilled to welcome JD to the OOOOO platform, a truly iconic global retailer and leader in omni channel commerce. We believe that OOOOO is a little like a modern-day mall, powered by live video. In any great mall, you would see a JD Sports and other members of their group, selling incredible brands including Nike, Adidas, and Puma. We believe that through live, interactive video, retailers can engage with consumers in a new way, helping convert more efficiently than other forms of mobile commerce. This partnership is a true game changer for us, and we look forward to bringing more leading brands to the OOOOO community through JD.”

Dan Finley, Group Multi Channel Director of JD Sports Fashion plc says of the partnership: “We’re excited to become an exclusive partner of OOOOO to develop market leading video commerce content on their rapidly growing platform – the early results have been great.”

Launched in November 2020, OOOOO is an immersive social realm, where entertainment meets shopping via interactive, live- streamed shoppable shows and was founded by ex-execs from and Tik Tok.

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