Analysis
What is the Metaverse?
Metaverse – Supporting Technologies
Who is the Metaverse for?
The Consumer view of the Metaverse
Business potential of the Metaverse
Companies building the Metaverse
Retail and the Metaverse
Concerns about the Metaverse
Conclusions
What is packaging
What packaging means to consumers
Oversized packaging
The unboxing experience
Sustainable packaging
The future of packaging
PARTNER PERSPECTIVE Sparck Technologies: Right-sizing each package is the answer
Case Studies
Gucci: the retail pioneer of the metaverse
Nike: .SWOOSH steps away from avatars
Adidas: taking a more elitist approach
Alibaba/Tmall: The virtual luxury pavilion complete with host
Warner Music Group: the virtual world goes pop
Samsung: a multiverse of metaverses
Case study: Boohoo
Case study: L’Occitane
Case study: H&MÂ
Retailer interview – HelloFresh