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JML Direct takes aim at IT constraints with NetDespatch


Homeware retailer JML Direct has implemented a fully automated despatch solution from NetDespatch, aimed at speeding up its order fulfilment and despatch processes, and eliminating transcription errors.

The order-to-despatch solution will handle online orders placed via the company’s own website, as well as other ecommerce sites including Amazon, Debenhams and Rakuten, plus orders taken by high street outlets and some of the biggest retailers in the UK.

JML Direct despatches around 1,000 consignments per day, comprising a wide variety of goods – from garden accessories and DIY tools to kitchen appliances, cleaning materials, pet goods, and health and beauty products. In peak periods, this increases to around 3,000 consignments per day – the integrated NetDespatch solution will enable JML Direct to simply scale up their despatch operations without any IT restrictions.

Founded in 1986 by John Mills, the small family company has now grown into a global operation. JML Direct developed through consumer exhibitions with exciting live demonstrations of innovative products. Over the last two decades, the company has become a household name and a world leader in retail screen promotions and TV home shopping.

“The NetDespatch integration went very well, and their support team was available as needed. Any issues that arose were addressed and dealt with very quickly,” said Wayne Crick, systems development manager at JML Direct. “Having someone with a good technical knowledge was crucial for us, and NetDespatch was able to assist us on all levels, including advising us on best practice. All in all, the implementation of NetDespatch was a good experience from our perspective.”

NetDespatch, based in Marlow, was acquired in December 2015 by Royal Mail.

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