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John Lewis becomes largest retailer to join packaging pledge

Image © John Lewis Partnership

John Lewis has become the largest UK retailer to sign up to the Pack4Good initiative – a commitment to sourcing better packaging materials and ensuring the protection of critical forests around the world.

Signatories will commit to ensure none of their packaging is sourced from ancient and endangered forests in their textile and packaging supply chains, in partnership with environmental not-for-profit, Canopy.

Marija Rompani, director of sustainability & ethics at the John Lewis Partnership, said: “I’m excited that John Lewis is building on our existing work with Canopy, by now also supporting the Pack4Good initiative. We’re committed to protecting and restoring nature, and we constantly strive to reduce and improve our packaging. 

“Signing up to the Pack4Good initiative is a truly positive step forward on our journey to ensuring all our paper-based packaging is from a more sustainable source.”

Keeping forests standing is the quickest, cheapest, and most effective way to stabilise the Earth’s climate. Forests are the lungs of the planet. They absorb carbon, mitigate the effects of climate change, provide habitat for an estimated 80% of the world’s terrestrial species, regulate water cycles, and are foundational to life on our planet.

Nicole Rycroft, founder and executive director of Canopy, added: “We are so pleased to welcome John Lewis into the Canopy fold on Earth Day. There is no better time to keep forests standing and to transform today’s take-make-waste supply chains that underpin the global climate and biodiversity crises. NextGen production is the future – we’re excited to expand our community of partners working to build a better future for our planet.”

The retailer, recently ranked Leading in the RetailX UK Top500 2024 report, has removed paper delivery notes from John Lewis customer orders. The change will save up to 26 million pieces of paper, equating to a possible 115 tonnes of material, and 155 tonnes in carbon emissions saved – the equivalent energy as boiling the kettle more than 10 million times.

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