John Lewis has introduced its latest pop-up in partnership with reseller Sign of the Times, this is the retailers first pre-loved pop-up in the luxury fashion market.
Being held in Peter Jones, part of the John Lewis Partnership on Sloane Square in Chelsea, the pop-up is now open and runs until 31 January 2024, allowing shoppers to browse a collection of pre-loved designer pieces including outerwear, bags and accessories. It features a selection of luxury products from brands including Goyard, Chanel, Moncler, Gucci and Loewe.
Beth Pettet, head of category, fashion brands for John Lewis, said: “We’re proud and excited to introduce Sign of the Times pre-loved clothing and accessories into our Peter Jones shop. This is our first pre-loved fashion pop-up which will offer a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop. A pre-loved item is the perfect present to give this Christmas.”
It launches as the second-hand market is becoming even more of a global phenomenon; according to ThredUp’s resale report, second-hand and off price sectors are expected to take up a combined 37% of wardrobes by 2031, in comparison to 26% in 2021. Consumers are turning to second-hand more and more, to continue to allow them to afford the brands that they love and shop more sustainably.
Antonia Johnstone, the owner and CEO of Sign of the Times, added: “Sign of the Times started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brands heritage, location and passion for customer service. We are excited to curate a beautiful selection for the Peter Jones clientele, so they can experience pre-loved in all its sustainable glory this Christmas.”
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