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John Lewis pre-Christmas weekly sales pass £100m, with 31% of sales made online

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Online sales at John Lewis lifted by more than a fifth in the week that the department store reported seven-day sales topping £100m for the first time this year – the earliest that has ever happened.

John Lewis put the early growth in sales down to the cold weather. Ecommerce sales grew by 23.7% on the same time last year, and some 31% of the £101.4m spent during the week was spent online.

Andrew Murphy, retail director at John Lewis, said: “We’re delighted to have achieved such a strong uplift in sales and it’s clear that as customers start to plan for Christmas, John Lewis is their destination of choice. All directorates have put in an impressive performance and the online share result is a great testament to the strength of our omnichannel model.”

Best selling products ranged from iPads and iBook Airs to Kitchenaid food mixers – with sales up by 438% on the same time last year. Childrenswear sales rose by 29.8%.

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