John Lewis detected a Cyber Monday lift to its business.
Sales of £165.6m were 3.5% ahead in the week to December 5, and 13.6% ahead online. On Cyber Monday itself, parcel deliveries were up, with 22.4% more parcels processed compared to the same time last year. That, said John Lewis, an Elite company in the IRUK Top500, reflected investments in infrastructure and efficiency that were made over the last year. But sales were down by 11.8% compared to the record-breaking Black Friday week.
John Lewis said early sales during the week to December 5 were driven by the final days of price matching competitors’ Black Friday activity through our Never Knowingly Undersold commitment.
Maggie Porteous, director of selling, North and new formats, said: “Coming out of Black Friday it’s been another busy week for our distribution team and our branches are now seeing shoppers turn their attention to purchasing seasonal decorations and gifts.
“Our ‘My John Lewis’ events have been well received as customers ensure they have everything they need for the festive period; from feeding friends and family to prepping presents for under the tree. We expect this trend to continue as we countdown to Christmas.”
Fashion sales were strong, at 5.7% ahead on last year, while nursery sales were up by 20.2%.