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Jollyes agrees 10-year logistics partnership to support store expansion

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Image © Wincanton

Pet superstore Jollyes has agreed a new 10-year logistics partnership with supply chain partner Wincanton, as it prepares to accelerate its store network expansion.

It also announced it had completed the eight week transition of logistics operations to a new shared-user Wincanton site, on time and with no disruption in service to stores and suppliers.

Jollyes move to Middlewich, Cheshire, brings a much larger space onstream, able to accommodate its store growth. The new hub means Wincanton can pick and deliver up to 25% more cases each year, as it replenishes all Jollyes 100-plus stores, fulfilling over 10,000 deliveries annually.

The operation is supported by Wincanton’s warehouse management system (WMS) to deliver inventory management, item tracking and performance reporting.

Since 2019, Wincanton has provided warehouse and distribution services, providing store fulfilment to Jollyes stores across Great Britain and Northern Ireland. The new ten-year contract will help support Jollyes’ continued growth plans following investment by new owner TDR Capital.

Joe Wykes, CEO at Jollyes, said: “Our partnership with Wincanton is a crucial part of the platform we’re building to support our growth plans.

“Our determination to grow, bringing our special combination of expertise, service and value to UK pet parents has to be underpinned by world class infrastructure that will help us realise those ambitions.

“We’re looking forward to building on our existing strong relationship with Wincanton as we move well beyond the 100-plus stores we trade from today.”

Since 2022, Jollyes has doubled the size of its estate, opening 37 new stores, most recently in Belfast and Newport and will open its 101st store in Rotherham, South Yorkshire on Friday 22 March 2024.

The pet retailer has opened 33 stores in 26 months, and has plans to open an additional 12 new stores over the next year. It has already secured agreements for new locations in Northampton, Nuneaton, Chester and East Kilbride in 2024.


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