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Joules signs new logistics contract to support global expansion


Premium lifestyle brand Joules has signed a three-year contract with SEKO Logistics to support its global expansion.
As part of the contract SEKO will manage Joules’ global supply chain from all of their sourcing locations in Asia and the Indian Sub-continent into their distribution centre in Corby in the UK and into the United States. This will include all customs and compliance requirements.

The logistics specialist will also be responsible for managing the global supply of products to Joules’ other wholesale markets through its Bonded Logistics Park (BLP) in Shanghai where it will receive deliveries from Joules’ suppliers and directly send orders for customers outside of the UK and U.S.

Joules’ merchandisers and buyers will be able to view real-time information of the company’s supply chain using MySEKO, a customized web-based transportation and logistics portal.

David Emerson, SEKO Logistics’ group sales and marketing director, said: “Joules is a great brand for us to be working with and we are a strong fit. We’ve already identified savings and cost controls for Joules, such as offering a direct pick and pack solution in Shanghai for customers outside of the UK and U.S. We’re also looking at other areas of expansion and assistance, including cross border e-commerce delivery into key markets and customs warehousing in the UK,” he said.

Image credit: Joules

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