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Just how and why did Argos get so far ahead on mobile?

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In today’s Internet Retailing’s newsletter we take a close look at how Argos has grown its m-commerce sales so quickly, becoming, it’s believed, the first UK retailer to record £1bn in mobile sales. In the first story we report on Betrand Bodson’s comments this week on how Argos has made the most of the mobile phenomenon. But we also loop back to two key interviews that we carried out during our work on the recent IRUK500 Mobile and Cross-channel Performance Dimension Report. The first was with Home Retail Group’s Vikki Kirby on how and why Argos has developed its mobile strategy, while the second was a video interview with Georges Bergzal, European managing director at Bronto, the sponsor of that report. We think you’ll find both very interesting.

Mobile is also a key theme for the other leading retailers that we report on today: it’s not only key to both Apple and Amazon, which this week delivered fast growth and profits, but also to retailers such as Mothercare, which this week reported 24% rise in online sales, but earlier this year said 82% of its online sales were now from mobile. It’s important that all retailers embrace mobile, but it seems clear that those that use it to establish seamless journeys between sales channels, such as Argos, will be those that use it most effectively.

Elsewhere today, we report on how UK online sales grew by 11.4% in June, and on Moonpig’s move to a later cut-off time for last orders.

Today’s guest comment is from Alessandra di Lorenzo of eBay Advertising on ways that brands can encourage potential shoppers to try them instead.

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