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Kuoni consolidates its performance marketing

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Kuoni has consolidated its performance marketing to one provider.

The long-haul tour operator will run its new affiliate programme with Affiliate Window.

Mark Fleming, SEO and affiliate specialist for Kuoni said: “We have undertaken an extensive review of the Kuoni affiliate programme and investigated how we wish to take the campaign forward.

“Strategically, Affiliate Window was the best fit for our commercial goals and the methodology of how we plan to achieve them. Kuoni will be working more closely with affiliates in the future and ensuring our affiliate programme falls in line with our online multichannel approach.”

Anthony Clements, director of client services for Affiliate Window, said: “We are delighted that Kuoni has chosen Affiliate Window as their exclusive affiliate network.

“We feel our combination of industry leading service and innovative tools will deliver incremental growth for Kuoni in 2012, while enforcing the ethical approach that is the hallmark of Affiliate Window. Kuoni’s decision to exclusively work with us is another indication that the network has branched out from its traditional retail roots and become a leading force in the travel sector.”

Affiliate Window boasts a new, intuitive technology platform while its publishers services team has a dedicated travel specialist focusing on recruiting new and relevant affiliates to its programme.

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