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Leading independent wine retailer goes mobile

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Cheshire based Spirited Wines ( is believed to be the first wine merchant to launch a new and innovative mobile marketing solution developed by the leading mobile marketing and services provider, Mobileweb Company. Specifically designed for retailers, the m.Discovery platform will be used to market each of Spirited Wines’ individual UK stores and position the Spirited Wines brand with prominence in front of consumers on leading mobile search engines.

Some 22 million people in the UK used their mobile to browse mobile sites in March 2011, with a staggering 6.8 million making multiple visits to retailers. With retail related searches from mobile devices having soared by 216% over the past year, each month there are literally hundreds of thousands of searches for brands, products and individual stores. The relatively poor level of content optimised for mobile means that many largely go unsatisfied or deliver a bad consumer experience.

This presents a major opportunity for Retailers. The m.Discovery platform can rapidly create a market advantage for any retail brand and their individual stores. A mobile experience can be created tailored to individual stores in a way that is guaranteed to display properly and work on almost any mobile device and deliver a great customer experience.

The way the platform optimises, indexes and disseminates content supports discovery by search engines, which means a retailer’s brand and its individual stores can quickly gain prominence in search results and start to engage more customers.

Benoit Thouvenin, Managing Director, of Spirited Wines explains: “With more consumers using mobile as a key way to find business details it is essential that we can position our brand effectively on mobile search engines and deliver content that is quick and easy to view on any mobile device. The m.Discovery platform is the perfect solution and has been extremely simple to integrate into our business”.

Martin Wilson, Managing Director, of Mobileweb Company added: “We are proud of the fully managed solution we have delivered for Spirited Wines and look forward to the potential to roll out to other leading companies. The ‘m.Discovery’ platform has been specifically designed to support retailers market their businesses and deliver real value from the mobile environment”.

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