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Lindex sees 55% add-to-cart rate during virtual live shopping summer fashion show

Lindex Summer Collection shown live and virtually. Image: Screenshot from

Lindex has turned to new virtual live shopping technology to launch its summer styles, taking customers on a tour of Scandinavian beaches. Viewers of the Swedish language Lindex Summer Collection event watched models show off the Swedish fashion brand’s latest styles at simulated seaside locations, starting conversations with an audience that could chat online with them. 

The Scandinavian swimwear brand, ranked Top150 in RXUK Top500 research, used Bambuser technology for the event, streamed from green screen studio Virtual Star Studios and virtually placing models at locations including Tylösand and Gotland. The technology supports the rending of high-end 3D photorealistic graphics in 3D creation platform Unreal Engine.

Bambuser says the live show had a 55% add-to-cart click rate – meaning that 55 items were added to online shopping carts for every 100 viewers taking part. That’s higher than the retailer’s 21% average. The replay has also had high levels of views in the 48 hours following the livestream. 

“Live Video Shopping is a very powerful tool for Lindex, and in an incredibly short time, it’s become a relevant way for our brand to engage and interact with our customers,” says Susanna Antonini, PR and influencer marketing manager at Lindex.

“For our summer collection, we wanted to give shoppers an entirely new experience, and we see from the show’s performance that this type of premium production drives next-level impact.”

Sophie Abrahamsson, chief commercial officer at Bambuser, says: “Over the past year, the popularity of Live Video Shopping with retailers and shoppers indicates that these interactive, shoppertainment experiences are here to stay. Now that we’ve proven the format’s power to drive consumer behaviour, we want to push the limits of the technology, make it even more immersive and help retailers transcend the status quo of ecommerce. For every brand and retailer, this show is a powerful demonstration of what they can achieve, and it’s my hope they’ll see it and instantly envision the worlds they can create on their own websites.”

Lindex sells affordable fashion in categories including womenswear and childrenswear online and through 460 shops in 19 markets. It is owned by Stockmann plc. 

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