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Little Mistress sees boost from ethically conscious Facebook fashion campaign

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Fashion retailer, Little Mistress has generated a 94% year-on-year boost to Black Friday sales following an ethically conscious Facebook fashion campaign.

Working with Visualsoft, the retailer created a sophisticated paid social media campaign to support the fashion brand’s ‘Party Guilt Free’ campaign, benefiting from its exclusive access to Facebook marketing science and creative teams, with outstanding results, during Q4 2019.

The eCommerce expert’s October retargeting campaign resulted in a 94% year on year increase in Black Friday sales for the women’s fashion retailer.

Little Mistress’ ‘Party Guilt Free’ campaign required a partner that could coordinate, strategise and execute an elaborate social media campaign to a targeted audience of ethical fashionistas, with its new clothing collections made from recycled materials, and designed by notable influencers.

The fashion brand which turns the latest catwalk trends into affordable and accessible women’s clothing, partnered with Visualsoft to underpin its multi-channel marketing campaign with an innovative Instagram Stories strategy. 

The eCommerce and marketing experts used Instagram’s Sticker Polls functionality to boost engagement with the Little Mistress brand, reaching 2.8 million people and generating 11 million impressions in the run up to Christmas party season.

The newly engaged audience of fashion-conscious women were then retargeted during Black Friday, resulting in a 94% year on year increase in Black Friday sales through Facebook Business Manager attributed revenue.

Fabio Cancemi, Head of eCommerce and Digital Marketing at Little Mistress, says: “The ‘Party Guilt Free’ campaign has been a fantastic success for us, and the social media work done with Visualsoft has provided a considerable boost in sales. After initially being unsure of the value of paid social media, Visualsoft was able to provide proof of actual monetary value, and a considerable difference to our bottom line. 

He adds: “We were also able to reach a significant number of those that are environmentally conscious about their fashion, and share the opportunity to ‘Party Guilt Free’. The consumer response has been fantastic, and we’re thrilled to have introduced our growing brand and products to an even wider customer base.”

Gavin Lowther, Head of Digital at Visualsoft, adds: “We continually aim to evolve our services to ensure we are testing and implementing cutting edge marketing techniques to provide the best possible campaigns and results for our clients. The ‘Party Guilt Free’ social media campaign we have delivered for Little Mistress is the latest example of that, and involved us innovating and pushing our boundaries even more. Becoming just one of a limited number of Facebook Preferred Marketing Partners allows us to better understand and pass on expertise of how to reach the most appropriate audience, as well as turn engagement into conversions and ultimately sales.”

As part of Visualsoft’s new Facebook Preferred Marketing Partner status it also receives access to advertising alphas and betas, industry-leading training for staff, and an agency account manager to support the growth of all Visualsoft managed social media clients.

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