AT&T debuts location-based services application with Digby
When customers walk into one of maurices' 800+ stores to check out the latest fashion trends, they can now also check in with their smart phones. The retailer has introduced a new branded mobile app to help them enhance their customer's in-store shopping experience.
The app, introduced by AT&T and developed using Digby's Localpoint Mobile Platform, allows the retailer to set virtual perimeters around their stores. Once a customer has the app on their smartphone, and accepts the use of location information, maurices can send the shopper timely messages and offers via a push notification, alerting the user to noteworthy news about the specific store location as soon as they enter the store. Shoppers can also use the app to scan product barcodes in the store, allowing them to read product descriptions and ratings.
The maurices app is just one way the retail chain is communicating through their customers' smartphones. The company has also introduced a new optimized mobile website, making it easier for customers to search, browse and buy via the retailer's website, on their mobile phones.
"As a mobile marketing solutions provider, we offer our customers flexible, tailor-made solutions to meet their needs and the needs of their customers," said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business and Home Solutions. "It's our job to help them stay ahead of communication trends and allow them to better connect and engage with customers."
"We know our customers are relying more and more on their smartphones for communication and information, and that their time is valuable," said Brett Trent, Vice President of Ecommerce for dressbarn.com and maurices.com. "With the new app and new mobile website, not only can we better communicate directly with our loyal shoppers, but we can also provide detailed, relevant information right at their fingertips, helping them to make informed purchasing decisions."