French supermarket giant Carrefour has launched a new type of convenience store which supplements a small range with online services.
Located in Paris, the Halle de Clichy features a consciously limited selection of fast-moving consumer goods: 4500 compared to the usual 8000 that a Carrefour City store usually stocks.
However, a further 10,000 products are available via the online store, as the location features one of Carrefour’s Drive collection points. Customers can also order items from the store to be delivered to their home, as well pick up parcels.
Other European retailers looking to update the physical store model include Delhaize, which is investing €200 million a year in its chain of company-operated and affiliated stores.
The Fresh Atelier concept in Brussels allows people to scan products and pay using their smartphones. People can make orders online via the Delhaize.be website and collect them.
In Nivelles, Delhaize has worked with digital agency This Place on a store which offers physical shoppers access to the online catalogue.
