In today’s InternetRetailing newsletter, we’re looking ahead to Black Friday, now just days away. We consider how some of the leading multichannel and ecommerce retailers are approaching the event that is widely expected to be the UK’s first £1bn online sales day. Our guest comment today stays on the same theme, as Craig Teich of Connexity shares 10 marketing tips to boost Christmas sales.
We also report on the latest strategic and digital updates from retailers including Pets at Home, Screwfix, AO World, and Bonmarché. Today we also report on a study that suggests shoppers buying online do so for the convenience and the customer experience rather than low prices.
This afternoon (November 24) we’re joined by Chris Ross, responsible for corporate business development at Secure Trading, who will be considering how retailers can best prepare for Black Friday and Cyber Monday. The payment specialist will be considering issues from website performance and conversion to the customer payment experience, tackling cyber fraud and returns. £1bn in sales by December 1 – are you ready? is at 2.30pm. Find out more about the free event on the Secure Trading webinar page, where you can also register.
Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.