Leading online adult retailer Lovehoney has relaunched BeCheeky.com a week after buying it out of liquidation, in a move that it says will give it access to a more ‘mainstream’ audience.
Lovehoney has bought the domain name, trademark and customer database of the BeCheeky website (pictured right), and will expand its range of lingerie, swimwear and costumes to include lines it currently sells.
Richard Longhurst, cofounder of Lovehoney, said: “We will continue to sell a lot of the brands that have proven popular on BeCheeky and will expand the offering.”
Last year the company invested a six-figure sum into independent lingerie and party plan company BlueBella and says this acquisition will widen its reach still further.
Longhurst said: “The purchase of BeCheeky.com will help us reach a more mainstream audience through media outlets currently denied to Lovehoney.co.uk.
“BeCheeky will enable us to reach a wider audience with a unique product range backed by Lovehoney’s incredible customer service and efficiency.”
