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Lush becomes first cosmetics retailer to swap to Prevented Ocean Plastic™

Image © Lush

Lush has introduced certified recycled Prevented Ocean Plastic™ for its 100ml, 250m and 500ml bottles in its UK stores.

Additionally, the Lush Manufacturing sites in Germany and Croatia have also rolled out Prevented Ocean Plastic™ across these sizes, with Lush North America and Japan to follow suit later this year, each working with their local bottle manufacturers.

The 1L bottles are still in transition across all markets, but will be introduced later this year. This will allow Lush to roll Prevented Ocean Plastic™ out globally.

Lush has been using 100% recycled PET for their clear bottles for more than a decade. Now every time a customer takes home a product in a clear plastic bottle marked with the Prevented Ocean Plastic trademark, Lush says, “they’re helping to protect marine ecosystems and the coastal communities who are at the forefront of the effects of ocean plastic pollution.”

The plastic is collected, taken to the collection centres before going through the recyclers, to packaging manufacturers for material distribution to Lush and other retailers for branding and use.

“Seeing how much impact the Prevented Ocean Plastic™ Programme has had on the communities in areas at high risk of plastic pollution, being part of preventing tonnes of plastic from entering the oceans as well as improving transparency of the supply chain is very much fulfilling our Lusher than we found it statement. I feel honoured to have worked with such a passionate and inspirational group of people who care about people and the environment,” said Karolina Michalska, creative buying, Lush.

Customers in 17 markets can ensure that, when they have finished their Lush products, the packaging is returned through the Bring it Back scheme where it is responsibly recycled.

Since launching the Bring it Back recycling scheme in 2021, 2.27 million individual items have been returned and therefore diverted from becoming plastic waste (55.5 tonnes in weight).

Furthermore, the Lush Green Hub in the UK is a building that showcases Lush’s commitment to and investment in finding solutions for materials that could be considered as waste. With six core teams working together at the Green Hub, Lush is creating circular economies, working to close the loop on packaging and water waste, and find solutions to reuse, repurpose, repair and recycle materials from across the business.

Discover how retailers are working to clean up their packaging in the DeliveryX Packaging 2023 report. This digital-first report looks at how the UK Top500 retailers are changing their packaging for the good of the planet; what UK consumers think about oversized packaging, and the waste it generates. It also features an exclusive interview with meal-kit company HelloFresh and case studies on Boohoo, H&M and L’Occitane.

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