LVMH, the parent company of global luxury brands including Louis Vuitton, Christian Dior and Tiffany, is looking to grow its omni-channel business by focussing on agile order management,
LVMH is using OneStock’s agile order management technology to offer a high-end service that aligns with customer expectations. Online shoppers can view real time stock availability and choose a guaranteed delivery method based on the item selected. These include ‘white glove’ same day delivery and an option to pick up in-store in under two hours. The customer is then updated with an estimated delivery time.
LVMH is also implementing OneStock’s ship from store, click and collect and return in-store technologies to further enhance omnichannel capabilities.
“The personalisation of the customer experience and in-store experience are two areas that we want to make exceptional, and where we want to improve the ecommerce services we offer,” says Laetitia Roche-Grenet, Business Synergies Director at LVMH.
LVMH has launched OneStock’s delivery promise function with one of its brands in the US and will roll the function out across Europe by the end of 2020.
“The needs of the customer are paramount in the luxury sector, and brands often struggle to emulate the exclusive experience online they offer in-store,” adds Romulus Grigoras, CEO at OneStock. “LVMH is a pioneer in a market undergoing digital transformation and fully understands what being omnichannel can mean for growth and profitability. It is adding fresh excitement to online and in-store purchasing, which will provide a genuine competitive advantage.”
OneStock was recently selected to be part of LVMH’s start-up accelerator for technology businesses, known as La Maison des Startups.
