The 2nd InternetRetailing Summit takes place in Berlin at the Andel’s Hotel from 3 – 5 July 2017. It follows on from its successful inauguration in 2016 which provided the cream of the Internet Retailing world with an environment to share ideas and solutions to universal market challenges, where frank peer-to-peer interaction is the median to emerge with real-world know-how, and the connections to make it happen.
High calibre participants at this July’s Summit include Group Digital Director of Kingfisher; Director of Omni-Channel at B&Q ; Director of Ecommerce at Screwfix ; Vice President Data & Advertising at Zalando ; Head of eCommerce at Heineken; Director, Marketing & Strategy Planning EMEA at eBay; Group Marketing Director at Co-op; Omni Channel Business Development Director at Nike ; CEO at Hungry House; Director – IT Service Management at Burberry … to name just a few.
The IR Summit puts peer-to-peer interaction at the core of the event with a relaxed and interactive format, tailored around discussion. It is held under the Chatham House Rule and this enables delegates to speak freely and openly about their business, to discuss and debate issues resulting in an exchange of knowledge and practical retail intelligence for immediate in-business benefit.
The format follows a range of sessions for varied pace and levels of interaction and includes a mix of Leadership Panels, Roundtables, Performance Dimension Discussions and Workshops. Discussions are based around the 6 Performance Dimensions of Mobile, Strategy & Innovation, Customer Experience, Operations and Logistics, Merchandising and Brand & Engagement as highlighted in InternetRetailing’s research. The results of the latest IREU 2017 Top 500 Report will be unveiled exclusively to Summit attendees and copies of the report will be available to delegates pre-publication.
The leadership panel, which opens the event, is a fast-paced 40-minute session during which the Chair (InternetRetailing’s Editor-in-Chief Ian Jindal) and the audience fire questions at the panellists to dive deep in to the issue of customers experience. The panel will also engage the audience as they discuss the topic of ‘What does a seamless consumer experience look like today? Meeting the demands of the new breed of disruptive consumer’.
The panel consists of: John Mewett, Group Digital Director, Kingfisher; Regis Koenig, Director, Customer Services, Darty; Meron Shani, Director of Finance, The Amaya Group/ Pokerstars/Full Tilt Poker.
The leadership panel on the second day of the Summit consists of: Michael Bates, Group Marketing Director, The Co-Operative Group; Andreas Antrup, Vice President Data & Advertising, Zalando SE; Michael Melzer, Chief Marketing & Ecommerce Officer Europe, Member of the European Management Board, Toys “R” Us GmbH. They will focus on the cost of innovation and how to decide on its value in a panel headed ‘Inventing services beyond the obvious that no-one asked for to create a new normal’.
Dispersed throughout the 2 days are Performance Dimension Discussions, each of which will focus on one of 6 key dimensions and how retailers have overcome challenges and are mapping the future. Each session will be headed by a retailer who first outlines what the topic means to them before opening the session to discussion amongst the audience before feeding back to the room.
Roundtables then give the opportunity for delegates to discuss together topics and challenges pertinent to their current business needs and to share their unique experience on the issues posed by others. Headline topics are again aligned with the Performance Dimensions of Mobile, Strategy & Innovation, Customer Experience, Operations and Logistics, Merchandising, Brand & Engagement.