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Case study: ASOS

Case study: ASOS

Case study: ASOS

From the article Picking Your Market.

Retail sales growth for ASOS remains strong in both the UK and in international markets with overseas sales increasing by 44% to almost £477.8m during its financial year to 31 August. International now accounts for 63% of the company’s total retail sales.

CEO Nick Robertson comments: “During the year we continued to make progress towards our goal of being the world’s number one fashion destination for 20-somethings. We reached the milestone of 7 million active customers worldwide, following significant investment in our product offer, delivery options, customer experience and marketing. We also successfully launched our dedicated website in Russia during May 2013 and will soon launch our China operation. “

We have started the new financial year positively. Our £1 billion sales target is now firmly in our sights and we have stepped up our investment in people, technology, logistics and marketing to support the significant global potential of the ASOS business.”

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