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Company spotlight: C4Commerce

What does your company do?

C4Commerce is a UK-headquartered provider of staffing solutions for ecommerce companies. We were founded by ecommerce professionals to provide staffing solutions and professional services that support ecommerce software vendors, systems integrators and retail businesses delivering omnichannel platform integration and implementation services. As partners to the leading commerce technology software companies in the world, we provide our clients with an unrivalled workforce planning capability that enables our customers to manage resources and deploy talent quickly at the right price point to successfully deliver projects.

What is your USP?

We know the leading ecommerce platforms well and understand the project lifecycle from concept design, through build and support – thus knowing the people, skills and team structures needed at every stage both from the implementation partner’s and retail business point of view. By combining staffing with professional services, our unique model delivers the very best people, skills and expertise.

How would you describe your business vision?

C4Commerce provide the talent solutions businesses need to compete in the digital economy. We understand the project lifecycle, and can blend the very best of staffing and professional services to allow companies to access the handpicked resources they need. Our vision is to provide access to a global workforce plus a delivery capability specific to the required solution at a price point that protects profitability and project ROI for our clients.

What are you doing currently in the ecommerce market?

Our business was born in the age of multichannel implementation and integration. We align to commerce technology that is the foundation of digital transformation for brands and retailers. Our specialist approach ensures customers of any size can benefit from a blended model of staffing, professional services and subject matter expertise to meet the demands of programme or project delivery.

How does this compare to what your competitors are doing?

Typically, recruitment companies have limited understanding of the underlying commerce technologies, project lifecycle and required team structure. We are 100% focused on omnichannel commerce, partnering with the leading software vendors, and that has allowed us to develop an approach blending staffing and professional services – from concept design through build and support.

The professionals we assemble for implementation partners or business owners set us apart as the supplier of choice, as we increasingly deliver value to our clients that traditional suppliers’ business models are just not geared up to do. The client is at the heart of our services and by providing enablement services aligned to their business objectives we are providing our clients the ability to de-risk programmes and manage the workforce to deliver maximum value to their organisation.

When did you start the company?

C4Commerce was founded in 2011 with competitive staffing at the heart of our offering. The founding team had more than 70 years of collective experience between them.

What is your market position and what gap are you filling?

C4Commerce has been at the heart of digital transformation since our inception. We were founded to deliver robust resourcing so companies could deliver leading multichannel platforms profitability amongst the global demand for the technology transforming many brands. Resourcing is at the core of our offering to our customers. Our expertise and our understanding of the challenges faced by businesses delivering change are what allow us to bring to bear the best knowledge and experience to work with and support our customers – from concept design through to going live and trading. The teams we assemble for our clients are working on and solving the complex digitalisation challenges organisations face in their transformation programmes.

What do you see as challenges for retailers and suppliers in the coming year and what are you doing to meet those challenges?

Digital transformation is sweeping across all industries and business sectors. This mega-trend is being felt perhaps most acutely within retail, where businesses are either embracing the trend and transforming their organisations to meet the new realities of trading in this environment, or they are facing extinction.

Retailers have been going through a process of re-platforming their ecommerce systems, putting them at the heart of their businesses, replacing the former dominance of ERP systems. In doing this, retailers have also been transforming themselves from traditional bricks-and-mortar businesses, who happen to have an ecommerce site, through to true omnichannel retailers.

This technological change within retail is triggering and accelerating sweeping operational changes impacting people and processes. Like it or not, retailers are having to become more tech-savvy and, as a result, resource profiles are changing; now there’s a greater emphasis on hybrid skill sets encompassing multiple disciplines that historically would have been separate.

The reality of ecommerce technologies is that they are very powerful and offer feature-rich business-user interfaces. However, to get the best out of them, the retailer’s teams need to be tech-savvy enough to use these tools comfortably. While retailers are unlikely to require fully qualified software engineers, architects and developers (unless they plan to take all development in-house), to maintain pace with innovation they will need, at a minimum, resources capable of understanding and mastering the powerful technology available at their finger tips.

As the UK’s number one ecommerce recruitment and staffing business, C4Commerce focuses on hiring resources for digital transformation. Our specialist ecommerce workbench enables brands to access resources and structure project teams internally whilst also having the flexibility to scale resources appropriately. We cover a range of technical and non-technical disciplines and have in-depth experience of assembling and building teams for SAP Hybris, Oracle Commerce, IBM and Magento.

C4Commerce provides an innovative approach to resourcing projects, enabling brands to deliver a business transformation that includes the right mix of people skills, expertise, changes to business processes and organisational structure.

C4commerce IN BRIEF

Founded: 2011 UK HQ, Europe, Middle East and Asia

No of employees: 30

Turnover: £5.2m

Contact UK: +44 0203 179 2345 and

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