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Industry Voices: Enterprise Ireland

Industry Voices: Enterprise Ireland

Industry Voices: Enterprise Ireland


Ireland has emerged from a period of change as a beacon of innovation and entrepreneurship. Technology is at the forefront of this revival, with companies such as Google, Dell and most recently Twitter choosing the country as their European base.

Actively encouraged by government agencies such as Enterprise Ireland, Ireland has a powerful base of worldclass exporting companies that are focused on developing cutting-edge solutions. Renowned as a hotbed of entrepreneurship, Irish companies compete and win business all over the world across multiple sectors because they offer an excellent source of worldclass products and services, created by innovative and talented people.


One example of innovation from Ireland is Actus Mobile Solutions, who have developed the world’s first multiple-factor, user-friendly mobile security technology platform m:Cypher™. The platform is powering the next generation of easy-to-use, 100% secure mobile applications.

Tony Burke, CTO of Actus Mobile, understands the importance of keeping the customer at the forefront of new technology. “m:Cypher™ enables retailers to develop new revenue streams by engaging with their customers allowing secure mobile shopping with one-button express checkout. The need to exit from the app to the retailer’s website to buy products is eliminated, saving the customer time and delivering convenience. Both retailer and customer are secure in the knowledge that m:Cypher™ protects all forms of financial and personal data stored and transmitted to and from any mobile/wireless device.”

Actus Mobile is also the exclusive European partner for Point Inside’s Indoor Smart Maps and Location-Based Advertising technologies and integrates these and other best-in-class mobile technologies with the m:Cypher™ platform to develop mobile solutions.

The company was launched in 2010, and is gaining much traction in the European market; “We have recently launched applications for blue-chip clients including Liverpool John Lennon Airport and Multi Mall Management’s 13 shopping centres in Portugal. There has been a high level of interest from UK retailers and we are focused on delivering an excellent proposition both to them, and to their final customer.”


The importance of keeping increasingly price-sensitive customers happy has been recognised by Vol Pigrukh, chief executive and co-founder of Profitero. Profitero provides UK retailers and manufacturers with up-to-date competitive price intelligence data on an exceptional scale. “Retailers and manufacturers find Profitero data essential for Competitive Price Audit, Competitive Price Match, Ongoing Price Management, Promotions Planning and Monitoring, Assortment Planning and Market/Brand Positioning.”

Offering an online competitor price monitoring service to online and offline retailers and manufacturers, Profitero helps clients to increase sales and maximise profits by leveraging high-quality competitive pricing data. “Profitero clients include major UK and international retailers such as Tesco, Ocado and Sonae Group, says Pigrukh.

“We can monitor the online prices of both branded and own-label products for clients.”

Thomas Thomaidis, Head of Grocery Merchandising and Insight at Ocado , acknowledges the importance of such competitor pricing data. “Accurate pricing information is vital for Ocado to find opportunities to improve our value and range offer to our customers. Profitero have understood our mission to be different and have met all of our challenges in every step of the journey to achieve this.”

Backed by Enterprise Ireland, Profitero has grown very fast internationally; its headquarters are in Dublin, Ireland. “It’s an ideal environment to set up a business, thanks to the excellent support offered by Enterprise Ireland.”


Retailer Solutions is an initiative driven by the UK office of Enterprise Ireland, the Irish state organisation responsible for the development and growth of Irish enterprises across the world. It works with UK retailers to understand their strategic and operational needs in order to introduce them to value-adding, multichannel suppliers, such as Actus Mobile Solutions and Profitero that are capable of increasing efficiency enhancing customer experiences, and raising the level of innovation within retailing.

Enterprise Ireland is a champion of innovation, and can provide retailers with access to emerging technologies from Irish companies with world-class solutions for retail.

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