MATT TATHAM, EXPERIAN MARKETING SERVICES
Cyber Monday online retail traffic in the US increased 11% in 2012 versus 2011 as thetop 500 retail sites received more than 206.8 million total US visits. Black Friday online retail traffic increased 7% in 2012 versus 2011 with more than 193.8 million US visits to the top 500 retail sites. On Thanksgiving Day itself online retail traffic increased 6% over last year with 192.5 million visits to those 500 sites.
Overall, the online traffic to retail sites from Thanksgiving Day to Cyber Monday was up 8% in 2012 over 2011’s level.
Amazon.com remained the top visited retail site on Cyber Monday while Walmart received the second most visits. BestBuy was the third most visited site with Target and JC Penney rounding out the top five. Among the top five sites, Amazon saw the biggest year-over-year growth at 36%. It was also the top visited retail site on Thanksgiving Day, Black Friday and Cyber Monday.
As we noted from our CEI data, consumer optimism during the first six months of 2012 had reached an all-time high over the last four years levels and continued into this holiday weekend with retailers seeing significant gains over 2011’s traffic figures.
Last year Cyber Monday claimed the prize as the busiest shopping day of the year, growing from 138 million online visits to 177 million total US visits to the top 500 retail sites, a 29% growth comparing 2011 to 2010. Also, Cyber Monday, Black Friday and Thanksgiving were the top 3 Email Transaction days during the holiday season.