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Multi-device ecommerce for majestic wine

Majestic Wine has launched a new ecommerce website, designed specifi cally to work across multiple devices and to bring together all that the company offers into a cross platform centre of wine expertise.

Working with Javelin Group , the new Majestic Wine site uses HTML 5 to optimise its site across all mobiles, tablets and desktops. As well as providing optimal reading, navigation and check-out processes for the customer’s specific device, with one central system the on-going process of managing site content is vastly simplified.

Majestic Wine is well known for its highly knowledgeable staff in store and, with the new website, this knowledge has been transferred online and on to mobile. In May and June Majestic asked its team of wine experts from across the UK to make ‘If you like that, you’ll love…’ suggestions for products across the range. They gathered over 125,000 recommendations.

The site also uses advanced geographic mapping techniques enabling Majestic Wine to balance supply and demand, and ensure compliance with licensing laws. The customer can select the closest or preferred store and be presented with the available range using near real time stock management.

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