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Tesco Entertains Expansion

Tesco has appointed a new head of digital content as the supermarket group pushes forward in its mission to develop a customer-centred approach to its online entertainment services.

Michael Comish, founder of the Blinkbox online streaming service which Tesco bought in 2011, has been promoted to Tesco Group Digital Officer. He will lead a team of 300 people working across Tesco’s digital entertainment and will also work with Tesco to shape its multichannel strategy. He will be responsible in particular for digital entertainment services that include Tesco’s Clubcard TV, ebooks business Mobcast, and digital music services We7.

Cornish told The Telegraph: “We’re going really fast on this,” with three products launching in 2013 and its new development centre at Blinkbox’ 30,000 sq ft digital campus in Clerkenwell, London, opening in the Autumn. A Blinkbox spokesman said that of the three new product launches this year, Clubcard TV was already launched, Blinkboxmusic was now in beta, and Blinkboxbooks would launch later this year.

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