Insight Around the World: Ecommerce in Spain
VANESSA NUNEZ, DIRECTOR, MOBILE FUN SPAIN
The ecommerce sector in Spain is still developing compared to the UK, Germany and France but the country offers high growth potential for online retailers; the number of internet users buying online was estimated at 49.6% in 2012.
Mobile Fun’s Spanish site is currently celebrating its first 18 months in operation and since its launch the website has generated 16,880 orders for mobile accessories, with 9,012 secured in its first 12 months of trading. Having secured 7,868 orders since August 2012, MobileFun.es is on course to double order volumes this year. Orders in February 2013 alone stand at 1,541, a 60% increase on 2012 figures.
While news pages are full of the Euro crisis, company closures and redundancies, MobileFun.es is thriving despite this trend by offering the largest selection of mobile accessories to Spanish consumers. Our UK parent company has provided us with the expertise and infrastructure to set up a successful online business.
Top selling items from MobileFun.es include accessories for Samsung smartphones and Apple iPhone models. The launches in Spain of the Samsung Galaxy Note 2, Samsung Galaxy S3 and now the Google Nexus 4 have all been great opportunities.